Social Media

Photos for Social Media. Get Noticed

Everyday approximately 8.95 million photos and videos are shared on Instagram. How are you going to get your post out there and noticed?

Basically you need to have a unique approach and style. This carries on through the editing stage which will determine your brand message through colours and subject matter.

I mentioned to a friend whilst out in Dublin that I was Instagramming, looking for inspiration. He said ‘ Oh I would like to do that, I have many pictures, I could publish them all. I pointed out that Instagram is not meant to be used to dump all your images on there and hope for thousand of followers.

It is important to concentrate on who you are targeting and show relevant, yet appealing images. With millions of images posted, people scrolling will have to be impressed. So whether you are using a DSLR or your smart phone, find an interesting subject then circle 360 degrees and look up and down to find the most impactive angle.

Taking the light into consideration, it is good to place the ambient light to the side and high to create a set light. Below is a portrait of a Cambodian monk, which I took, where the light is coming from his right giving a soft light over the rest of his face.

Yes I was a professional photographer and had many opportunities to practice my craft and am still learning today through my smartphone. Amazing quality.

There is also the rule of 2/3rds, where the subject should always be in some part of the 1/3rd of the frame, but not really in the middle, it makes a flat and one dimensional image.

This is a good example :

Subject placed off centre creating space and interest

Editing is important to create a consistent Brand message, however the secret is not to over edit with saturated colours and over sharpening. Lightroom and Photoshop are the most popular. It is best to view the tutorials to get the best effects.

This is taken on Samsung A20E. This got a good reaction on Instagram, especially from the college.

National College of Ireland symbolising the growth of knowledge

There next part is to research what each Social Media requires for downloading in respect of size and subject matters. ( ) They will provide the recommended sizes for each platform)

Posting a relevant image evokes a conversation and eventually leads to loyal and trusting followers. I must stress, it takes time so post constantly with good quality images.

I want to share with you the most popular image ever published on Instagram.

It’s not what you would expect. It’s a great lesson to keeping things simple. to see. You will be surprise. Leave a comment and Follow and Like if you agree to keep it SIMPLE.

Finally, don’t go out without your phone or camera, you never know what inspiration may lie around the corner, happy Instagramming.

By Nick Vereker

Hi, I am a business coach, concentrating on the photography side of social media.
I do one to one coaching and groups which are tailor-made to your requirements.
I have been and still am, part-time a travel photographer, practising throughout Asia as well as teaching English.
I am a qualified coach and have completed a diploma course in Social Media Marketing.
I am looking forward to sharing this knowledge with you and helping you move your business to the next level.

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