Hi Guys, welcome to the latest blog with Dublin Biz Coach, hope you had a great summer.
It’s time to buckle in for winter and maybe review your pricing structure or set one up if you are starting out.
Don’t Panic !
Pricing is a fine balance, especially when starting out. Something we don’t feel confident in.
We tend to judge the customer by thinking they will not be able to afford our services.
We think this because we sub consciously think that we can’t so they can’t.
This is a common misconception which once we get over this and apply our expertise to the customers problem, it all makes sense and our prices can be justified.
Remember, they are coming to you to get fresh ideas and to find a way to move forward so remember, you are the Boss.
You are not there to deliver to their timetable necessarily, so you should dictate your terms at the outset. Outline your charges and what you can do for them for that price, at the same time, give them what they want and outline your plan for them. Believe in what you do.
This gives them the perception of being special.
This should fit with their budget, so by setting your capabilities you should be able to deliver a good quality service.
It helps to create a perceived value product or service. Give an offer to attract people.
‘ With this blog I will offer a Free consultation when you make a booking for a one to one course with Social Media business coaching with Dublin Biz Coach ‘
Get this right and people will spread the word and you will find a good level for your pricing and business will flourish.
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Good luck and have fun with your business.