With 95 million posts a day posted on Instagram, this is a great question. What are you taking images for? If it’s for commercial purposes find a specialist photographer who understands your product ( Food, Fashion for example ).
They should produce a really top notch image with proper lighting and editing. The image below shows the use of controlled studio lighting.
For personal images, there is such an array of affordable equipment on the market as well as editing suits on the market, including smartphones, as you know.
Use the rule of 2/3rds and go high as well as low. Tilt your camera slightly to get dynamic portraits. This leads the viewer to the subject and creates interest and intrigue.
When taking portraits always focus on the subjects eyes and engage to evoke a mood or reaction. Use soft ambient light. Bright sunshine can be your enemy.
This image demonstrates the importance of focusing on the eyes. They portray the subjects feelings. Everything falls into place.
You can see how he stands out with the use of a simple natural background, cluttered backgrounds are distracting.
Use hand held reflectors to soften the light, especially on portraits.
Post regular images, for example beauty products with you in them, but don’t suddenly put a cat in there!
Images for Instagram need to be square 1080pxls x 1350pxls. Ratio:4:5. You can set your settings on your camera to square.
Editing tools: ( Try not to over use )
Hope these few tips help. DM me if you want more help.
Good luck and remember, Have Fun !
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I POST the best six images using natural light ( Ambient Light )