BE S. M. A. R. T.

What does it mean to be smart? We all try to be smart in our decisions in life but often we get it wrong. In digital marketing being SMART gives a structure to your business marketing plan. Imagine building a house without a plan! Lets explore what Smart means: This gives structure to your marketingContinue reading “BE S. M. A. R. T.”

Why Don’t We Listen ?

How many times do you have a conversation or ask someone to do something and you might as well be talking to yourself ! For example people ask ‘how are you ?’ You reply, ‘ Not good, having a really bad day’. They ignore this and say ‘ Jolly Good, I am really good.’ InContinue reading “Why Don’t We Listen ?”

Irish Culture Made Simple

Last week I asked what content you would like to see, well I got one reply from Vu Dong Phuong, an old student of mine from Vietnam. So here goes. Let’s start with St. Patricks Day. One of the most celebrated days throughout the world but did you realise he wasn’t even Irish !!! HeContinue reading “Irish Culture Made Simple”

Why Use Images in Social Media Posts

Images in social media can engage your audience immediately, if they are relevant and conceptual. Tell me that you didn’t chuckle at the above image. it also invokes a sense of familiarity and feelings of past frustrations. Content with images achieve 94% more views than content without relevant images. They also attract new followers asContinue reading “Why Use Images in Social Media Posts”