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CALL TO ACTION!

Are you running a marketing campaign and not getting much traction or response from your advertising? Are you including CTA’s at the end of your offer? if not consider including CTA’s as part of your advertising strategy. It is the most important element if you want to encourage engagement and convert those important customers.

Every one remembers at one time your parents shouting, ‘ Get UP & Tidy You’r Room!!’ Seems Familiar. This was one of your Call To Actions, although you did not realise it at the time.

I am not suggesting you talk to your audience like this, however, you want your customers to take action from your direction.

Using strong command verbs are essential and should be clear and concise. Lets imagine that you are running a Fitness business and you want potential customers to visit your web site where they will find useful tips and an offer of some kind. What would you say to get them to look?

The trick is Ito keep it simple. Here, the ad shows a dynamic image as well as strong action verbs telling the viewer what you want them to do.

This image provokes the advantages of FOMO. This is the Fear of Missing Out. How often as children did you have the fear of not belonging to the ‘cool’ crowd.

I remember as a young teenager my mother arranged a party for me and I was not looking forward to it as she asked the neardy and boring kids who were not really part of my social circle. ( not meant to make me sound special ! ) One person turned up. Anyway I got a call from another friend saying that everyone was at their party and did I want to come. There was no contest. I was grateful for their CTA. I had a blast.

Where possible use numbers for your audience to relate to. In the above image 10% was used to entice people to react to the offer. Show pricing so that customers are aware of what market you are positioning yourself in. Are you going for the mass market or the exclusive one.

If the user sees a favourable price they will register their interest by clicking for more information on your products/services. In other words they are reacting to your CTA. Result.

Rather than saying Book Now, you could reduce the risk to a prospect by giving positive results such as ‘ Try a Free Trial with us’. This takes a softer approach and will probably result in a long term relationship building trust and commitment.

Vanessa Lau Millenial Online Business Coach

I am an ardent fan of Vanessa Lau, who has a brilliant Youtube channel with excellent tutorials. See how she uses CTA’s. ( http://www.youtube.com/vanessalau) She is very inspirational.

Once you have established you CTA’s its essential that your audience can reach you, so your contact details and web site must link up. if you have a strong CTA on Instagram you can link all your funnels under one umbrella in Linkt.ree. It saves you having to list all your sites separately, so you can link Your CTA to them all. This only applies to Instagram.

You can see how it works on dublinbizcoach Bio on Instagram.

Here is a good example of a video CTA on Facebook.

A very engaging and strong Call to Action statement. Videos are very strong and yield great results.

There are hundreds of Call to Action examples so choose some that are impactive and relate to your industry. Remember the best ones are short and have strong verbs. Determine the goals you want to achieve and be strong and Go For It!

Dublinbizcoach invites you to become a member of our community. Leave a comment below and keep us up to date with your Call To Actions. Have you any ideas or opinions on this subject?

Follow dublinbizcoach on Instagram ( wwwinstagram.com/dublinbizcoach) and Facebook.

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BE S. M. A. R. T.

What does it mean to be smart? We all try to be smart in our decisions in life but often we get it wrong. In digital marketing being SMART gives a structure to your business marketing plan. Imagine building a house without a plan!

Lets explore what Smart means:

This gives structure to your marketing plan, something I really needed to do as I was floundering about which direction to go. Now I have direction and purpose.

It’s my intention to set up coaching for photographers who want to take unique and impressionable images to portray their brand and purpose within their Social Media campaign. I was really struggling to construct a plan and SMART helps me concentrate on my aims and goals.

So lets go through some examples:

Specific Goals: Developing a photographic course for social media photographers such as Instagram and Facebook. I have learned how to post Instagram and Facebook Stories over the last six months with a specific goal in mind to attract the photographic community. (Instagram.com/takealeap64.)

They are so simple to set up and yet are very effective.

I aim to increase my paying clients by 20% over the next six months

Measurable : When I post I periodically check ‘ view insights’ on my images which shows bio views and number of engagements. A popular image has been:

This shows measure and connection with the target audience. Every picture tells a story relative to the viewer and should evoke a reaction.

Achievable: Your goals should be realistic. My photography course will start off with one to ones which will be manageable and allows for Feedback which is important for the development of the business. This will be achievable and sustainable.

I want to increase my traffic traction through the relevant social media funnels.

Relevant: My goals are relevant in so much that I want to develop and reach photographers skills and knowledge so they in turn can achieve their goals when producing professional, dynamic images. I have to identify their needs and create a relevant course to satisfy their needs.

Time: There should be a time scale in place so that both parties are aware of the time restraints. When running a course curriculum the student should be aware that any assignments must be submitted on time and lessons will be over a specific period of time. I other words they must be responsible for their work and I must mark and teach within the specified times.

Having established my goals, it is important to share them with the public, showing transparency an allowing them to follow your progress. It makes them feel part of the process and can develop trust and more loyal followers.

Sharing feedback with your customers will give a really good insight into their needs. Don’t expect all feedback to be good but use this as a positive to initiate change and again, fill the customers’ needs.

Success can be a reality if you put these goals into practice and adapt them from time to time. By stretching your expectations and your goals will encourage your followers to reach for ambitious targets.

This can be achieved by caching photographers to push the boundaries and develop their own style and brand by experimenting rather than copying others who are successful.

So why not sit down and draft your own SMART GOALS and see where it leads you.

For further information on Photography coaching for Digital Marketing enquire below and I would really look forward to working together to develop your skills.

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Content Block

For weeks now I have had a complete block on meaningful content and to a certain extent I still have, so the best thing is to start writing again and hopefully inspiration will come.

Got to empty my head of the rubbish in there, ok its clearing. I want to know where I can go with this. who can talk to to tell my story . I have so many to tell, but how?

Where is Your Content Going ?

Think, what is it I am trying to say, make it simple and clear.

I have to imagine I am in coffee shop with some friends and have to engage with them enough in order to make them be part the story.

I can get animated and emotional when relating the tale and I know it’s interesting when my friends are relating to it with laughter and long periods of concentration.

Having a subject that you are passionate about will relate to your readers through your copy. I am passionate about coaching whether its Social Media or Photography.

I spent five years teaching and coaching English in Vietnam, Cambodia and Thailand. I have so many stories to tell, one day I will put to paper. Many people suggested I write a book, so maybe I will. I made so many Vietnamese friends through coaching and we still stay in touch and part of me still belongs there. The point is to tell your story and relate it to your copy and your readers will follow your journey.

This is going better than I thought! I am beginning to get unblocked. Hope this is making sense. Just putting my immediate thoughts down and not getting stressed about form is helping.

I think the lesson I have learnt is to listen to what people want and provide them with informative useful copy which is engaging and entertaining through my personal experiences.

Nothing is perfect, but the aim is to connect and ask questions to engage. Who is your Target audience, You will know when they start to engage with you. Very exciting!

Who is Your Target Audience.
Hope You Never Get This Far !

Having jumped in and drafted this blog I feel I am unblocked and by committing my thoughts to this page I feel liberated.

Share your experiences of copy writing blocks, how do you do to push forward?

Follow and Leave a comment below.

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Irish Culture Made Simple

Celebrating Irish Culture

Last week I asked what content you would like to see, well I got one reply from Vu Dong Phuong, an old student of mine from Vietnam. So here goes.

Let’s start with St. Patricks Day. One of the most celebrated days throughout the world but did you realise he wasn’t even Irish !!! He was infact Roman and was kidnapped by Irish bandits and put into slavery as a shepherd.

6 years passed when he heard a calling from God to move to a port over 100 miles away. Ireland. He brought Christianity to Ireland and likened the shamrock to the Holy Trinity which has now become the iconic symbol of Ireland.

Next is most peoples favourite Culture – Guinness.

Famous Pint of Guinness

Pub culture is the backbone of Irish society. This is where families meet and catch up over a pint of the Black Stuff.

Guiness was introduced by Arthur Guinness in Dublin in 1859. It is known and drunk all over the world and brings in a staggering €2 thousand million every year and with a 9000 year lease on the brewery, the worlds most famous pint is going nowhere.

What better when drinking a pint of Guinness to have Irish music to sing along with.

Irish Music In a Classic Irish Pub

Music plays a major part in Irish Culture and consists of wide range of instruments such as; the fiddle, acoustic guitar, Celtic harp, flute, banjo and the Bodhran.

The Bodhran

Irish music would not be decent unless you could dance to it, which brings us to Irish Dance Culture. Irish dancing was made popular back in 1990’s with Riverdance. Irish dance evokes a unique fashion sense with dresses designs from The Book Of Kells and tap shoes which produce clicks I time to the music.

Irish Myths and Legends have become world famous. Some mythes have evolved into other lands, such as, Fionn Mac Cumhaill ( Fin Mac Cooal ). Some say in order to keep his feet dry he constructed the Giants Causeway.

He is also known to have grabbed a huge piece of land to intimidate then Scots, but missed and formed the Isle of Man. The empty hole developed into Lough Neagh, Northen Ireland.

Fin Mac Cumhaill

Leprechauns have become a famous character in Irish folklore relating to the fairies of Tuath De Dennann, a supernatural group go gods from another world who ruled Irelands deities.

Leprechaun

The Irish love their food and the staple is the humble potato! This is another famous symbol of Ireland and in the 17th century was a huge economic influence. However, the Potato Famine in 1845 millions were forced to starve and move away. The mass emigration to lands such as America and England allowed the Irish culture to spread and grow as we know it today. The famine ended six years later and potatoes are still as popular in Ireland today.

The Humble Potato that influenced Irish Culture

There is so much to Irish culture so today I have covered a few of the basics. I hope this gives you an insight into Irish culture.

Irish people are very friendly and will ask you what is the Craic? it means, is everything going well, what’s going on.

Try it out on your friends or strangers today and make a friend, its the Irish way.

If you have any questions on Irish culture leave a comment and Follow –

http://www.dublinbizcoach to keep ahead.

SLAINTE – (Irish). GOOD HEALTH

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How You Can Make Your Instagram​ Pictures Look Premium

Classic Travel Image, Keeping it Simple

With 95 million posts a day posted on Instagram, this is a great question. What are you taking images for? If it’s for commercial purposes find a specialist photographer who understands your product ( Food, Fashion for example ).

They should produce a really top notch image with proper lighting and editing. The image below shows the use of controlled studio lighting.

For personal images, there is such an array of affordable equipment on the market as well as editing suits on the market, including smartphones, as you know.

Rule of 2/3rds

Use the rule of 2/3rds and go high as well as low. Tilt your camera slightly to get dynamic portraits. This leads the viewer to the subject and creates interest and intrigue.

When taking portraits always focus on the subjects eyes and engage to evoke a mood or reaction. Use soft ambient light. Bright sunshine can be your enemy.

This image demonstrates the importance of focusing on the eyes. They portray the subjects feelings. Everything falls into place.

You can see how he stands out with the use of a simple natural background, cluttered backgrounds are distracting.

Use hand held reflectors to soften the light, especially on portraits.

Hand held reflectors

Post regular images, for example beauty products with you in them, but don’t suddenly put a cat in there!

Images for Instagram need to be square 1080pxls x 1350pxls. Ratio:4:5. You can set your settings on your camera to square.

Editing tools: ( Try not to over use )

Adobe Photoshop

Adobe Lightroom

Hope these few tips help. DM me if you want more help.

Good luck and remember, Have Fun !

Share your favourite Instagram Picture. Send DM message

I POST the best six images using natural light ( Ambient Light )

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Why Use Images in Social Media Posts

Images that tell a story and are relative,
create the most impact.

Images in social media can engage your audience immediately, if they are relevant and conceptual. Tell me that you didn’t chuckle at the above image. it also invokes a sense of familiarity and feelings of past frustrations.

Content with images achieve 94% more views than content without relevant images. They also attract new followers as well as retaining the attention of existing viewers.

It is imperative, therefore that the image is relative to your business. If you go on holiday and take loads of holiday images, then post them on your business page, your customers will not only be confused but also disengaged.

Images in social media can ‘Persuade’ creating desire, such as fashion. The image creates a perception that you could afford the product if you live a certain lifestyle which may be just out of reach of your normal life, but we still aspire to possessing the goods.

Well known Brands sell themselves

Instagram is a great place to engage with your followers and keep them up to date with your latest designs as well as growing your target audience with ‘stories’

Videos are another popular way to show your products and services especially on YouTube. There have been many memorable campaigns highlighted on this channel, for example, The Kit Kat Ad with the Panders. ( https://youtu.be/A-_7YnqG9fg ) Copy and Paste Link.

Hilarious and memorable.

Image result for Images of Kit Kat ad with Panders

Facebook and Instagram are the two main players, however there are other reputable platforms, so don’t restrict your images to one area.

  • Vero Social:

This the newest platform for photographers. The main advantage is that they display your images in high definition and does not compress images, which is what Facebook and Instagram do. It also shows music and movies and shows interest for people with diverse interest.

  • Flikre:

This has been around before social media was established. Its free version limits your images to 1000 and you can store high resolution photos. ( Up to 5K ) for free. Instagram does not do this.

  • Pinterest:

Want to boost your photo business, this serves professional photographers. This platform is not designed for LIKES, but it allows your images to be showcased to potential clients through backlinks. Its a good way to see what is trending and what new styles are developing.

  • Seller Stories:

This is for mobile users to show their stories on a regular basis. Seller Stories lets you post albums of images and allows you to tell your stories around it. You can share and engage with other users.

Seller Stories
  • Behance:

This is owned by Adobe and is one of the best networking sites available. It allows to share and intereact with your content.

It is a creative version of Linkedin and concentrates on photography and graphics and is available to existing and potential clients. It acts as your Port Folio which people can LIKE and comment on.

Behance

In Conclusion, there are many alternative choices out there to highlight your work over a wide spectrum of Social Media Platforms. These are a few of the few alternatives.

Depending on your business, one or two of these platforms should be effective.

I am going to leave you with one more image I stumbled across in Saigon, how the tables can be turned!

Smile Mummy, You’r too Big !

As you can see in this blog, images create interest and tell stories.

Leave a comment below with your best photo story. Thanks.

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Best Smart Phone Cameras for Instagram

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Fantastic, you have decided to be an Instagrammer and post all your images for all to see. Did you know that 95 million posts are submitted to Instagram every day !

How are you going to get noticed? I heard a comment from a friend who saw I was taking pictures for my business account, (www.instagram/dublinbizcoach). He said I must join and post all the pictures I have ever taken! Really?

Firstly, it’s a good plan to concentrate on one area and get really good at it, such as travel, beauty or food.

Most importantly your images must stand out. This can be achieved by creating your unique style as well as using a good quality camera.

What pictures will you take, personal or commercial? Smartphones may be your choice. They have come a long way in quality and are capable of taking good quality videos, so here are a few top suggestions.

  • Google Pixel 3. This is a well respected camera for travel photography and ideal for Instagram images. It has 12.4 MP sensor with a 1.4 lense. This is good for dark conditions. Price 360 Euros.
  • Samsung Galaxy S10.

This is Samsungs flagship phone boasting a superior camera system with a 12MP sensor as well as being water resistant. It has a 1.4 lense and is a good quality all-round travel camera. Price. 880 Euros

  • iPhone 11
Iphone 11

This is Apples latest offering with oodles of goodies.

All‑new dual‑camera system.

Take your photos from wide to ultra-wide. A redesigned interface uses the new Ultra-Wide camera to show you what’s happening outside the frame — and lets you capture it. Shoot and edit videos as easily as you do photos. It’s the world’s most popular camera, now with a whole new perspective. ( Apple.com). Price 830 Euros.

Whether you’re taking selfies or dangling from a cliff edge ( be careful ) you should get a cracking result from any of these cameras. Remember, do something different to get noticed.

Smartphone cameras are excellent for taking moments for Instagram Stories. The posts can be visible within minutes. 30% of your traffic is generated through Instagram stories. Now is a good time to take a walk and get some inspiration. Stories are great fun and engaging, so get noticed.

Never miss an opportunity, you never know what’s around the corner. Last week I was walking along the Liffey and from nowhere saw this wapping great tall ship from Mexico. Got four days of pics and video. Amazing. ( taken with Samsung A20e )

A fellow photographer told me once, my pictures where very one dimensional, so go low, go high, use different angles. He was so right.

Need tips on Instagram photographs DM Nick.

Have signed up for one to one courses coming soon.

You can seed more examples on:

http://www.instagram/takealeap64

http://www.instagram/dublinbizcoach

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How much can you Charge your Customers

What can you charge to feel comfortable with your customer

Hi Guys, welcome to the latest blog with Dublin Biz Coach, hope you had a great summer.

It’s time to buckle in for winter and maybe review your pricing structure or set one up if you are starting out.

Don’t Panic !

Pricing is a fine balance, especially when starting out. Something we don’t feel confident in.

We tend to judge the customer by thinking they will not be able to afford our services.

Why ?

We think this because we sub consciously think that we can’t so they can’t.

This is a common misconception which once we get over this and apply our expertise to the customers problem, it all makes sense and our prices can be justified.

Remember, they are coming to you to get fresh ideas and to find a way to move forward so remember, you are the Boss.

You are not there to deliver to their timetable necessarily, so you should dictate your terms at the outset. Outline your charges and what you can do for them for that price, at the same time, give them what they want and outline your plan for them. Believe in what you do.

This gives them the perception of being special.

This should fit with their budget, so by setting your capabilities you should be able to deliver a good quality service.

It helps to create a perceived value product or service. Give an offer to attract people.

‘ With this blog I will offer a Free consultation when you make a booking for a one to one course with Social Media business coaching with Dublin Biz Coach ‘

Word of Mouth is the cheapest marketing platform

Get this right and people will spread the word and you will find a good level for your pricing and business will flourish.

Comment on your pricing dilemmas and join :

Dublinbizcoach Group on Facebook.

See more on http://www.instagram/dublinbizcoach

Good luck and have fun with your business.

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Photos for Social Media. Get Noticed

Everyday approximately 8.95 million photos and videos are shared on Instagram. How are you going to get your post out there and noticed?

Basically you need to have a unique approach and style. This carries on through the editing stage which will determine your brand message through colours and subject matter.

I mentioned to a friend whilst out in Dublin that I was Instagramming, looking for inspiration. He said ‘ Oh I would like to do that, I have many pictures, I could publish them all. I pointed out that Instagram is not meant to be used to dump all your images on there and hope for thousand of followers.

It is important to concentrate on who you are targeting and show relevant, yet appealing images. With millions of images posted, people scrolling will have to be impressed. So whether you are using a DSLR or your smart phone, find an interesting subject then circle 360 degrees and look up and down to find the most impactive angle.

Taking the light into consideration, it is good to place the ambient light to the side and high to create a set light. Below is a portrait of a Cambodian monk, which I took, where the light is coming from his right giving a soft light over the rest of his face.

Yes I was a professional photographer and had many opportunities to practice my craft and am still learning today through my smartphone. Amazing quality.

There is also the rule of 2/3rds, where the subject should always be in some part of the 1/3rd of the frame, but not really in the middle, it makes a flat and one dimensional image.

This is a good example :

Subject placed off centre creating space and interest

Editing is important to create a consistent Brand message, however the secret is not to over edit with saturated colours and over sharpening. Lightroom and Photoshop are the most popular. It is best to view the tutorials to get the best effects.

This is taken on Samsung A20E. This got a good reaction on Instagram, especially from the college.

National College of Ireland symbolising the growth of knowledge

There next part is to research what each Social Media requires for downloading in respect of size and subject matters. ( https://sproutsocial.com/insights/social-media-image-sizes-guide/ ) They will provide the recommended sizes for each platform)

Posting a relevant image evokes a conversation and eventually leads to loyal and trusting followers. I must stress, it takes time so post constantly with good quality images.

I want to share with you the most popular image ever published on Instagram.

It’s not what you would expect. It’s a great lesson to keeping things simple. https://www.facebook.com/Dublin-Biz-Coach-357802261570143/ to see. You will be surprise. Leave a comment and Follow and Like if you agree to keep it SIMPLE.

Finally, don’t go out without your phone or camera, you never know what inspiration may lie around the corner, happy Instagramming.

http://www.instagram.com/dublinbizcoach. http://www.instagram.com/takealeap64

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MARKETING FOR PHOTOGRAPHERS

D U B L I N B I Z C O A C H

WELCOME TO DUBLIN BIZ COACH

As a past photographer, I know how secondary, marketing for getting a solid customer base is an inconvenience and something that takes up too much time. We assume that people will view our spectacular images, pick up the phone and ask us to take thousands of pounds worth of pictures.

Unfortunately, this is the part which is the most important. Planning is essential in any business. After all is there a need for your photography? Do you take pictures of bugs, well if you do your market will be small.

There are some basics involved to get your business out there:1.

1.Find your niche, what makes you stand out. Concentrate on one subject and get good at it.

2. Automate your social media to link externally to your platforms. If you have an Instagram account, link it to Facebook and your blog.

3. Set up a blog ( WordPress is the most popular & they provide free sites and hosting.) They are easy to administrate and have tuitions on how best to blog. Post regularly and make content relevant and interesting.

4. Tell stories. Your images should relate to the customer and tell a story. Easy example, wedding photography should flow through the day and tell the viewer what happened with a touch of humour and style.

5. Get referrals from past customers. Show your work in the best light to show your style and brand.

6. Build an email list and create a schedule to target your audience with promotions and latest images.

7. Run contests and competitions. Prizes could consist of a free hours tuition or a discount on a commission

CAN YOU GET LOWER. I AM TOO SHORT !

8. Become an influencer by linking with fellow professionals and offer tips to create interest.

9 Get satisfied customers to refer their friends and offer discounts.

10. Register on Google Business Pages with strong keywords and contact details to get noticed.

11. Join FB group related to your niche business. Engage with your customers and fellow photographers.

These are a few steps you could take to improve you marketing strategy. If you need to explore social media further, I am running courses on Instagram & Facebook to increase your client base.

For details PM me on nickdublinbizcoach@gmail.com

http://www.dulinbizcoach.blog

http://www.instagram.com/dublinbizcoach

https://www.facebook.com/Dublin-Biz-Coach-357802261570143/

Research is the key plus dedication and patience. Don’t give up.

Why Don’t We Listen ?

How many times do you have a conversation or ask someone to do something and you might as well be talking to yourself ! For example people ask ‘how are you ?’ You reply, ‘ Not good, having a really bad day’. They ignore this and say ‘ Jolly Good, I am really good.’

In other words, they have not listened.

In business as well as socially the art of listening is paramount to interaction. So how can be an efficient listener?Listening can tune your ears to different accents, pronunciation and drastically increase your vocabulary. (https://youtu.be/FyyT2jmVPAk) this is a very amusing video relating to English accents Siobhan Thompson, well worth watching.

  • Listening can help you understand the tone of voice. If someone speaks softly, it’s important to ask them to speak up, otherwise instruction can be lost or misinterpreted. The other evening I was explaining where a Chinese takeaway was, it was opposite Connolly Rail station, Dublin. A reply came, ‘ I didn’t know there was a Conference centre was there!
  • By listening you gather relevant information about the speaker, especially customers. You can assess their character. Are they into small talk. Do they get to the point. Are they very polite. By listening, a good salesperson will pick up on these attributes.
  • If you listen carefully you can ascertain what the speaker is trying to convey which can be paramount in business negotiations. There is nothing worse than someone talking at you trying to sell you something you don’t need.If someone is talking, don’t interrupt. If you do it is not only annoying, but very rude. I breaks the speakers line of thought and potentially destroy the whole conversation.
Concentrate with Eye contact on the speaker

It’s important to think about what you are listening to. Is it relevant to what you talking about. Nothing worse than passively listening whilst thinking about your impending night out.

Making eye contact with the speaker. I have a friend who looks over my shoulder and around the room while i am speaking, then starts laughing as he has seen something funny, all when I am speaking. AHHHHHHHHH !!! really rude.

Pay attention to body language, it can tell you about their reactions and feelings. Hand movements can extenuate your message. However best not to use it too much or else you will come across as a windmill.

Shows Feeling through Hand Gestures

All of the above will improve your listening techniques and help improve your communication with your target audience.

Who or what do you like Listening too? Maybe its relaxing music, podcasts or just plain silence!

Whats your preference?

Leave a comment below with your Listening experiences, good or bad.

Exchange your stories in my FB group. I am sure you have a memorable story to tell.

Facebook.com/Dublinbizcoach Group

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