Why Use Images in Social Media Posts

Images that tell a story and are relative,
create the most impact.

Images in social media can engage your audience immediately, if they are relevant and conceptual. Tell me that you didn’t chuckle at the above image. it also invokes a sense of familiarity and feelings of past frustrations.

Content with images achieve 94% more views than content without relevant images. They also attract new followers as well as retaining the attention of existing viewers.

It is imperative, therefore that the image is relative to your business. If you go on holiday and take loads of holiday images, then post them on your business page, your customers will not only be confused but also disengaged.

Images in social media can ‘Persuade’ creating desire, such as fashion. The image creates a perception that you could afford the product if you live a certain lifestyle which may be just out of reach of your normal life, but we still aspire to possessing the goods.

Well known Brands sell themselves

Instagram is a great place to engage with your followers and keep them up to date with your latest designs as well as growing your target audience with ‘stories’

Videos are another popular way to show your products and services especially on YouTube. There have been many memorable campaigns highlighted on this channel, for example, The Kit Kat Ad with the Panders. ( https://youtu.be/A-_7YnqG9fg ) Copy and Paste Link.

Hilarious and memorable.

Image result for Images of Kit Kat ad with Panders

Facebook and Instagram are the two main players, however there are other reputable platforms, so don’t restrict your images to one area.

  • Vero Social:

This the newest platform for photographers. The main advantage is that they display your images in high definition and does not compress images, which is what Facebook and Instagram do. It also shows music and movies and shows interest for people with diverse interest.

  • Flikre:

This has been around before social media was established. Its free version limits your images to 1000 and you can store high resolution photos. ( Up to 5K ) for free. Instagram does not do this.

  • Pinterest:

Want to boost your photo business, this serves professional photographers. This platform is not designed for LIKES, but it allows your images to be showcased to potential clients through backlinks. Its a good way to see what is trending and what new styles are developing.

  • Seller Stories:

This is for mobile users to show their stories on a regular basis. Seller Stories lets you post albums of images and allows you to tell your stories around it. You can share and engage with other users.

Seller Stories
  • Behance:

This is owned by Adobe and is one of the best networking sites available. It allows to share and intereact with your content.

It is a creative version of Linkedin and concentrates on photography and graphics and is available to existing and potential clients. It acts as your Port Folio which people can LIKE and comment on.

Behance

In Conclusion, there are many alternative choices out there to highlight your work over a wide spectrum of Social Media Platforms. These are a few of the few alternatives.

Depending on your business, one or two of these platforms should be effective.

I am going to leave you with one more image I stumbled across in Saigon, how the tables can be turned!

Smile Mummy, You’r too Big !

As you can see in this blog, images create interest and tell stories.

Leave a comment below with your best photo story. Thanks.

Best Smart Phone Cameras for Instagram

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Fantastic, you have decided to be an Instagrammer and post all your images for all to see. Did you know that 95 million posts are submitted to Instagram every day !

How are you going to get noticed? I heard a comment from a friend who saw I was taking pictures for my business account, (www.instagram/dublinbizcoach). He said I must join and post all the pictures I have ever taken! Really?

Firstly, it’s a good plan to concentrate on one area and get really good at it, such as travel, beauty or food.

Most importantly your images must stand out. This can be achieved by creating your unique style as well as using a good quality camera.

What pictures will you take, personal or commercial? Smartphones may be your choice. They have come a long way in quality and are capable of taking good quality videos, so here are a few top suggestions.

  • Google Pixel 3. This is a well respected camera for travel photography and ideal for Instagram images. It has 12.4 MP sensor with a 1.4 lense. This is good for dark conditions. Price 360 Euros.
  • Samsung Galaxy S10.

This is Samsungs flagship phone boasting a superior camera system with a 12MP sensor as well as being water resistant. It has a 1.4 lense and is a good quality all-round travel camera. Price. 880 Euros

  • iPhone 11
Iphone 11

This is Apples latest offering with oodles of goodies.

All‑new dual‑camera system.

Take your photos from wide to ultra-wide. A redesigned interface uses the new Ultra-Wide camera to show you what’s happening outside the frame — and lets you capture it. Shoot and edit videos as easily as you do photos. It’s the world’s most popular camera, now with a whole new perspective. ( Apple.com). Price 830 Euros.

Whether you’re taking selfies or dangling from a cliff edge ( be careful ) you should get a cracking result from any of these cameras. Remember, do something different to get noticed.

Smartphone cameras are excellent for taking moments for Instagram Stories. The posts can be visible within minutes. 30% of your traffic is generated through Instagram stories. Now is a good time to take a walk and get some inspiration. Stories are great fun and engaging, so get noticed.

Never miss an opportunity, you never know what’s around the corner. Last week I was walking along the Liffey and from nowhere saw this wapping great tall ship from Mexico. Got four days of pics and video. Amazing. ( taken with Samsung A20e )

A fellow photographer told me once, my pictures where very one dimensional, so go low, go high, use different angles. He was so right.

Need tips on Instagram photographs DM Nick.

Have signed up for one to one courses coming soon.

You can seed more examples on:

http://www.instagram/takealeap64

http://www.instagram/dublinbizcoach

How much can you Charge your Customers

What can you charge to feel comfortable with your customer

Hi Guys, welcome to the latest blog with Dublin Biz Coach, hope you had a great summer.

It’s time to buckle in for winter and maybe review your pricing structure or set one up if you are starting out.

Don’t Panic !

Pricing is a fine balance, especially when starting out. Something we don’t feel confident in.

We tend to judge the customer by thinking they will not be able to afford our services.

Why ?

We think this because we sub consciously think that we can’t so they can’t.

This is a common misconception which once we get over this and apply our expertise to the customers problem, it all makes sense and our prices can be justified.

Remember, they are coming to you to get fresh ideas and to find a way to move forward so remember, you are the Boss.

You are not there to deliver to their timetable necessarily, so you should dictate your terms at the outset. Outline your charges and what you can do for them for that price, at the same time, give them what they want and outline your plan for them. Believe in what you do.

This gives them the perception of being special.

This should fit with their budget, so by setting your capabilities you should be able to deliver a good quality service.

It helps to create a perceived value product or service. Give an offer to attract people.

‘ With this blog I will offer a Free consultation when you make a booking for a one to one course with Social Media business coaching with Dublin Biz Coach ‘

Word of Mouth is the cheapest marketing platform

Get this right and people will spread the word and you will find a good level for your pricing and business will flourish.

Comment on your pricing dilemmas and join :

Dublinbizcoach Group on Facebook.

See more on http://www.instagram/dublinbizcoach

Good luck and have fun with your business.

Photos for Social Media. Get Noticed

Everyday approximately 8.95 million photos and videos are shared on Instagram. How are you going to get your post out there and noticed?

Basically you need to have a unique approach and style. This carries on through the editing stage which will determine your brand message through colours and subject matter.

I mentioned to a friend whilst out in Dublin that I was Instagramming, looking for inspiration. He said ‘ Oh I would like to do that, I have many pictures, I could publish them all. I pointed out that Instagram is not meant to be used to dump all your images on there and hope for thousand of followers.

It is important to concentrate on who you are targeting and show relevant, yet appealing images. With millions of images posted, people scrolling will have to be impressed. So whether you are using a DSLR or your smart phone, find an interesting subject then circle 360 degrees and look up and down to find the most impactive angle.

Taking the light into consideration, it is good to place the ambient light to the side and high to create a set light. Below is a portrait of a Cambodian monk, which I took, where the light is coming from his right giving a soft light over the rest of his face.

Yes I was a professional photographer and had many opportunities to practice my craft and am still learning today through my smartphone. Amazing quality.

There is also the rule of 2/3rds, where the subject should always be in some part of the 1/3rd of the frame, but not really in the middle, it makes a flat and one dimensional image.

This is a good example :

Subject placed off centre creating space and interest

Editing is important to create a consistent Brand message, however the secret is not to over edit with saturated colours and over sharpening. Lightroom and Photoshop are the most popular. It is best to view the tutorials to get the best effects.

This is taken on Samsung A20E. This got a good reaction on Instagram, especially from the college.

National College of Ireland symbolising the growth of knowledge

There next part is to research what each Social Media requires for downloading in respect of size and subject matters. ( https://sproutsocial.com/insights/social-media-image-sizes-guide/ ) They will provide the recommended sizes for each platform)

Posting a relevant image evokes a conversation and eventually leads to loyal and trusting followers. I must stress, it takes time so post constantly with good quality images.

I want to share with you the most popular image ever published on Instagram.

It’s not what you would expect. It’s a great lesson to keeping things simple. https://www.facebook.com/Dublin-Biz-Coach-357802261570143/ to see. You will be surprise. Leave a comment and Follow and Like if you agree to keep it SIMPLE.

Finally, don’t go out without your phone or camera, you never know what inspiration may lie around the corner, happy Instagramming.

http://www.instagram.com/dublinbizcoach. http://www.instagram.com/takealeap64

Get More Followers on Social Media

Why are we obsessed by the number of followers we get on Social Media, is this because we are lonely or because it shows that what we are posting is appealing to the right audience?

We rely on followers too much and it’s missing the point initially. When you start posting, it’s not a good idea to beg for likes in a Call to Action. Post your content and if it’s good people will Like automatically. When you have built a small but loyal audience, then gently, engage and start a conversation. This way your Followers will grow steadily but consistently.

It is a false misconception that Liking for Like or buying Likes makes you look good. This way your account is built on false foundations and it is really hard to keep paying for likes, its not sustainable and your account will fold. There are no shortcuts. You will not build Kardashian Towers this way.

So how do you get more likes ?

  1. Create a great and relevant BIO in a Business account. (Instagram/Facebook-both free)
  2. Take good quality pictures/videos.Post on relevant platforms, YouTube,FB,IG. TWT.
  3. Post regularly – up to three times a week. Research best times to post.
  4. Identify your target audience and engage.
  5. Research audiences’ needs and concerns.
  6. Write impactive captions.
  7. Include good quality content, be an influencer, give free tips and make it captivating and engaging.
  8. Determin which are the best platforms for your business. FB, IG, YT. TWT
  9. Write blogs regularly. (WordPress Templates. Blue Host, hosting.) Good way to engage with yuor audience and create converstions and oppinions.
  10. Offer incentives. ‘ Free resources with this Blog” ( Such as this Blog)
  11. Always premote your social media. Include URL in your email signature. Mention in your content.
  12. Have a ‘Call to Action’ in your Bio and content to entice engagement.
  13. Use #to get discovered. Can use up to #30 on Instagram, otherwise don’t use too much. See YouTube videos.
  14. Reach out to Influencers,offer something such as a guest spot on your web site. Their followers will see this and hopefully tap into you and Follow you.
  15. Be Sociable, it is Social Media after all. Have Fun.
Get discovered with Hashtags

If you persevere with these practices on a regular basis your Follow count will rise, however there are no short cuts in this scenario, so don’t despair. Take every opportunity to shout to the world What you are doing and Where you are as well as telling everyone Why you are doing it.

There are many helpful videos on YouTube and I recommend Vanessa Lau. She covers this subject as well as the whole spectrum of Social Media.

Tell me what your site is and I will look at it and Like ,it if it sings to me. Look forward to seeing your business.

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Twitter: @nickvereker

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