Best Smart Phone Cameras for Instagram

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Fantastic, you have decided to be an Instagrammer and post all your images for all to see. Did you know that 95 million posts are submitted to Instagram every day !

How are you going to get noticed? I heard a comment from a friend who saw I was taking pictures for my business account, (www.instagram/dublinbizcoach). He said I must join and post all the pictures I have ever taken! Really?

Firstly, it’s a good plan to concentrate on one area and get really good at it, such as travel, beauty or food.

Most importantly your images must stand out. This can be achieved by creating your unique style as well as using a good quality camera.

What pictures will you take, personal or commercial? Smartphones may be your choice. They have come a long way in quality and are capable of taking good quality videos, so here are a few top suggestions.

  • Google Pixel 3. This is a well respected camera for travel photography and ideal for Instagram images. It has 12.4 MP sensor with a 1.4 lense. This is good for dark conditions. Price 360 Euros.
  • Samsung Galaxy S10.

This is Samsungs flagship phone boasting a superior camera system with a 12MP sensor as well as being water resistant. It has a 1.4 lense and is a good quality all-round travel camera. Price. 880 Euros

  • iPhone 11
Iphone 11

This is Apples latest offering with oodles of goodies.

All‑new dual‑camera system.

Take your photos from wide to ultra-wide. A redesigned interface uses the new Ultra-Wide camera to show you what’s happening outside the frame — and lets you capture it. Shoot and edit videos as easily as you do photos. It’s the world’s most popular camera, now with a whole new perspective. ( Apple.com). Price 830 Euros.

Whether you’re taking selfies or dangling from a cliff edge ( be careful ) you should get a cracking result from any of these cameras. Remember, do something different to get noticed.

Smartphone cameras are excellent for taking moments for Instagram Stories. The posts can be visible within minutes. 30% of your traffic is generated through Instagram stories. Now is a good time to take a walk and get some inspiration. Stories are great fun and engaging, so get noticed.

Never miss an opportunity, you never know what’s around the corner. Last week I was walking along the Liffey and from nowhere saw this wapping great tall ship from Mexico. Got four days of pics and video. Amazing. ( taken with Samsung A20e )

A fellow photographer told me once, my pictures where very one dimensional, so go low, go high, use different angles. He was so right.

Need tips on Instagram photographs DM Nick.

Have signed up for one to one courses coming soon.

You can seed more examples on:

http://www.instagram/takealeap64

http://www.instagram/dublinbizcoach

How much can you Charge your Customers

What can you charge to feel comfortable with your customer

Hi Guys, welcome to the latest blog with Dublin Biz Coach, hope you had a great summer.

It’s time to buckle in for winter and maybe review your pricing structure or set one up if you are starting out.

Don’t Panic !

Pricing is a fine balance, especially when starting out. Something we don’t feel confident in.

We tend to judge the customer by thinking they will not be able to afford our services.

Why ?

We think this because we sub consciously think that we can’t so they can’t.

This is a common misconception which once we get over this and apply our expertise to the customers problem, it all makes sense and our prices can be justified.

Remember, they are coming to you to get fresh ideas and to find a way to move forward so remember, you are the Boss.

You are not there to deliver to their timetable necessarily, so you should dictate your terms at the outset. Outline your charges and what you can do for them for that price, at the same time, give them what they want and outline your plan for them. Believe in what you do.

This gives them the perception of being special.

This should fit with their budget, so by setting your capabilities you should be able to deliver a good quality service.

It helps to create a perceived value product or service. Give an offer to attract people.

‘ With this blog I will offer a Free consultation when you make a booking for a one to one course with Social Media business coaching with Dublin Biz Coach ‘

Word of Mouth is the cheapest marketing platform

Get this right and people will spread the word and you will find a good level for your pricing and business will flourish.

Comment on your pricing dilemmas and join :

Dublinbizcoach Group on Facebook.

See more on http://www.instagram/dublinbizcoach

Good luck and have fun with your business.

Photos for Social Media. Get Noticed

Everyday approximately 8.95 million photos and videos are shared on Instagram. How are you going to get your post out there and noticed?

Basically you need to have a unique approach and style. This carries on through the editing stage which will determine your brand message through colours and subject matter.

I mentioned to a friend whilst out in Dublin that I was Instagramming, looking for inspiration. He said ‘ Oh I would like to do that, I have many pictures, I could publish them all. I pointed out that Instagram is not meant to be used to dump all your images on there and hope for thousand of followers.

It is important to concentrate on who you are targeting and show relevant, yet appealing images. With millions of images posted, people scrolling will have to be impressed. So whether you are using a DSLR or your smart phone, find an interesting subject then circle 360 degrees and look up and down to find the most impactive angle.

Taking the light into consideration, it is good to place the ambient light to the side and high to create a set light. Below is a portrait of a Cambodian monk, which I took, where the light is coming from his right giving a soft light over the rest of his face.

Yes I was a professional photographer and had many opportunities to practice my craft and am still learning today through my smartphone. Amazing quality.

There is also the rule of 2/3rds, where the subject should always be in some part of the 1/3rd of the frame, but not really in the middle, it makes a flat and one dimensional image.

This is a good example :

Subject placed off centre creating space and interest

Editing is important to create a consistent Brand message, however the secret is not to over edit with saturated colours and over sharpening. Lightroom and Photoshop are the most popular. It is best to view the tutorials to get the best effects.

This is taken on Samsung A20E. This got a good reaction on Instagram, especially from the college.

National College of Ireland symbolising the growth of knowledge

There next part is to research what each Social Media requires for downloading in respect of size and subject matters. ( https://sproutsocial.com/insights/social-media-image-sizes-guide/ ) They will provide the recommended sizes for each platform)

Posting a relevant image evokes a conversation and eventually leads to loyal and trusting followers. I must stress, it takes time so post constantly with good quality images.

I want to share with you the most popular image ever published on Instagram.

It’s not what you would expect. It’s a great lesson to keeping things simple. https://www.facebook.com/Dublin-Biz-Coach-357802261570143/ to see. You will be surprise. Leave a comment and Follow and Like if you agree to keep it SIMPLE.

Finally, don’t go out without your phone or camera, you never know what inspiration may lie around the corner, happy Instagramming.

http://www.instagram.com/dublinbizcoach. http://www.instagram.com/takealeap64

Get More Followers on Social Media

Why are we obsessed by the number of followers we get on Social Media, is this because we are lonely or because it shows that what we are posting is appealing to the right audience?

We rely on followers too much and it’s missing the point initially. When you start posting, it’s not a good idea to beg for likes in a Call to Action. Post your content and if it’s good people will Like automatically. When you have built a small but loyal audience, then gently, engage and start a conversation. This way your Followers will grow steadily but consistently.

It is a false misconception that Liking for Like or buying Likes makes you look good. This way your account is built on false foundations and it is really hard to keep paying for likes, its not sustainable and your account will fold. There are no shortcuts. You will not build Kardashian Towers this way.

So how do you get more likes ?

  1. Create a great and relevant BIO in a Business account. (Instagram/Facebook-both free)
  2. Take good quality pictures/videos.Post on relevant platforms, YouTube,FB,IG. TWT.
  3. Post regularly – up to three times a week. Research best times to post.
  4. Identify your target audience and engage.
  5. Research audiences’ needs and concerns.
  6. Write impactive captions.
  7. Include good quality content, be an influencer, give free tips and make it captivating and engaging.
  8. Determin which are the best platforms for your business. FB, IG, YT. TWT
  9. Write blogs regularly. (WordPress Templates. Blue Host, hosting.) Good way to engage with yuor audience and create converstions and oppinions.
  10. Offer incentives. ‘ Free resources with this Blog” ( Such as this Blog)
  11. Always premote your social media. Include URL in your email signature. Mention in your content.
  12. Have a ‘Call to Action’ in your Bio and content to entice engagement.
  13. Use #to get discovered. Can use up to #30 on Instagram, otherwise don’t use too much. See YouTube videos.
  14. Reach out to Influencers,offer something such as a guest spot on your web site. Their followers will see this and hopefully tap into you and Follow you.
  15. Be Sociable, it is Social Media after all. Have Fun.
Get discovered with Hashtags

If you persevere with these practices on a regular basis your Follow count will rise, however there are no short cuts in this scenario, so don’t despair. Take every opportunity to shout to the world What you are doing and Where you are as well as telling everyone Why you are doing it.

There are many helpful videos on YouTube and I recommend Vanessa Lau. She covers this subject as well as the whole spectrum of Social Media.

Tell me what your site is and I will look at it and Like ,it if it sings to me. Look forward to seeing your business.

If you found this useful Subscribe and Like.

Web: http://www.dublinbizcoach.blog

Instagramhttp://www.instagram.com/dublinbizcoach

Facebook: DublinBiz Coach

Twitter: @nickvereker

Importance of a Killer Bio

Your Bio on Social Media is the most important component. People scroll through searching for solutions and give about three seconds, so engagement with you future customer has to be instant and memorable.

  1. Your name should be searchable, SEO, ( Search Engine Optimisation ) so your personal name will not fit well on a business profile unless you attach a descriptive element to show what your business is about. The name should POP
  2. Cover a Niche aspect of your business. What is it you do. How can you help people in your target audience. e.g. tyres for specialised high performance cars.
  3. Add intentional details. Highlight facts, ‘See my stories on Instagram’.
  4. Add a Call to Action – Free Resources, Tips. Who doesn’t like a Freebie!
  5. Add Links. In Instagram you can add a website URL which in the bio becomes a link. On FB, Twitter and LinkedIn you can include it in your Bio which will link to your landing page.

Instagram gives you 150 characters for your Bio. Lets look how you can use this to the best effect.

  • Use a name which is searchable. What can you do to solve customers needs, offer a niche product. ( Free resources)
  • Create a niche market. What is your Unique Selling Point ( USP)
  • Use # to represent your business in your bio, don’t over use them. #killerbio
  • Include your landing page/ web site link

Your business may be a nail business, so you need to identify your niche. So you paint nails specialising in multi colours and attachments such as mini jewels.

So your name could be Rainbow Jewel Nails

Rainbow Nails

This is my profile on Instagram:

Nick Vereker

Nick | Business Coach
⭐I help entrepreneurs turn their passion into a profitable sustainable business.
🍾Marketing|Mindset|Goals ~Coffee?
Learn How.⬇️

http://www.dublinbizcoach.blog

It states what I do in the title and in the mission statement. Then it states the pillars of aims, followed by a Call to Action by linking to my blog site, so people will go to this site.

Now by getting a site on WordPress you can repost and link to all the social media platforms. Best to use 2/3 which will fit your business.

The trick is not to concentrate too much on Instagram but use the other platforms to refer them back to Instagram. Use LinkedIn Bio for Business to drive business to your Instagram Stories and join Facebook Groups to engage with like minded businesses and influencers.

Bio characters:

  • Instagram: 150
  • Twitter 160
  • Facebook 155
  • Linkedin 2000 max

Sites to Follow:

  • Instagram: dublinbizcoach
  • Twitter: @nickvereker
  • FB: dublinbizcoach
  • Vanessa Lau. YouTube ( Business Coach)

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