Categories
Social Media

What Are People Looking for in a Social Media Coach

Is your business lagging behind in the world of Social Media, if so what do you want to achieve in order to stand out? How are you going to set out your marketing plan? Where is your target audience? When do you intend to start your campaign, maybe you already have.

All these questions, and you are trying to run your business, have you got time to run your campaign?

Why Hire a Business Coach

This is where it is worth considering hiring a social media business coach to guide you through the maze, that is Digital Marketing. It is worth mentioning that a business coach is there to steer you in the right direction, not to do the work for you, so you have to implement the structure and develop your skills accordingly.

Building Awareness

  • They will help you build awareness so that your target audience will be aware of who you are and what your business offers whether you are a small high street business or a corporation. social Media allows businesses to showcase their products and services to a worldwide audience instantly rather than relying on local advertising where its difficult to measure who has seen your advertisement.

An example would be say, JD Sports on one hand and on the other a local village florist shop, both would benefit from promoting awareness.

Digital Marketing has become an essential part of everyday business and its hard enough to run a business and deal with the marketing strategy, so why not seek advise from a professional marketer so you can concentrate on the daily tasks of driving your business forward.

Linkedin and Twitter platforms are more suited for formal businesses such as corporations whereas beauty and health businesses are more suited to Instagram and Facebook.

Imagine a business coach helping a bakery business. They have no idea how to bake at the same time they have hired a coach because they do not know the workings of Digital Marketing. Yet the two businesses can benefit each other.

Marketing Strategy

  • Have you got a marketing strategy in place? Is it specific to your business? What channels do have in place. Are they relevant to your business and do they fit your business model? A business coach should guide you and recommend the best marketing plan for your business and create a strategy to connect with your target audience. They will create promotions and market them through appropriate funnels which will reach your target audience enticing engagement thus creating increased sales and revenue.

88.2% of companies will use social networks for marketing purposes, and is estimated to reach 89.4% by 2019. 64% of marketers said that increasing audience engagement was crucial for their social media marketing strategy.

Creating Authority

  • Do you communicate authority? When customers are teaching on line for a service will they click on your business, if so you should have a strong profile as well as consistent, strong content which is engaging and oozes brand authority. A coach will guide you through the process and give you strong tips. View Venessa Lau on Youtube, she is a great advocate on these subjects. http://www.youtube/vanessalau

Show Your Voice

  • Potential customers are not interested in corporate style posts. It’s not a good idea to be patronising, so talk to your customers, engage in conversation, ask them what they are looking for. Show them your voice and who you are. After all we are all social animals and love to chat and share news. Tell them about your Brand and if they follow you and are loyal they will become Brand Ambassadors.

Highlight Your Business

  • Social Media channels are constantly growing and evolving and are allowing businesses to learn as they go. A coach will set out a strategy for your business to be seen on Instagram/Facebook stories giving your audience an insight into your business. There are many chat room platforms so you can engage with your customers in real time, such as Whatsapp and FaceTime.

Engaging within a Facebook groups relevant to your subject, for example, photography can give you a platform to be an authority within your industry and become an Influencer.

Show Support

  • Providing support is now easier and a coach will create systems for your business to solve problems and help customers through social channels such as Twitter and Facebook. They will create systems for tracking customer feedback, questions and yes, complaints. It’s really important to respond as quickly as possible. Businesses use complaints like market research to improve their customer service, so it should be a positive experience.

Be an Authority

Its the job of a coach to evaluate your business and apply the relevant funnels to your business. This could be just one such as Linkedin if you run a formal business, for example, an international marine insurer. Instagram, would not be a suitable platform neither would Snapchat or WhatsApp.

Successful Social Media coaches are very clear who their ideal clients are. They can be specialized and have a particular niche which related to their clients. A good example of this would be the music business and within this subject they will concentrate on a further niche, such as Jazz, Pop and Rock.

Cost

Firstly its probably best to late your stall out first and see whether you have a viable business. If you have test it out to see whether you are making money, if so, then it’s then it’s best to consider whether you want a business coach.

There are many free platforms to experiment with. Again it”s not advisable to get a load of upgrades you probably don’t need. For example Instagram is Free for personal and business accounts.

This is where a coach can help and guide you by implementing your marketing strategy to the most efficient funnels for your business plan.

Conclusion

I asked the question at the start of this blog, When do you start your campaign – NOW. Why wait, yes mistakes will be made out you learn as you go along and adapt accordingly. Have fun with it, after all it’s YOUR baby.

My specialisation is photography within digital marketing. If this is something you are struggling with, DM me for a FREE chat.

How has Social Media proved to be a beneficial move for you? Tell me in the COMMENTS section below.

Categories
Social Media

CALL TO ACTION!

Are you running a marketing campaign and not getting much traction or response from your advertising? Are you including CTA’s at the end of your offer? if not consider including CTA’s as part of your advertising strategy. It is the most important element if you want to encourage engagement and convert those important customers.

Every one remembers at one time your parents shouting, ‘ Get UP & Tidy You’r Room!!’ Seems Familiar. This was one of your Call To Actions, although you did not realise it at the time.

I am not suggesting you talk to your audience like this, however, you want your customers to take action from your direction.

Using strong command verbs are essential and should be clear and concise. Lets imagine that you are running a Fitness business and you want potential customers to visit your web site where they will find useful tips and an offer of some kind. What would you say to get them to look?

The trick is Ito keep it simple. Here, the ad shows a dynamic image as well as strong action verbs telling the viewer what you want them to do.

This image provokes the advantages of FOMO. This is the Fear of Missing Out. How often as children did you have the fear of not belonging to the ‘cool’ crowd.

I remember as a young teenager my mother arranged a party for me and I was not looking forward to it as she asked the neardy and boring kids who were not really part of my social circle. ( not meant to make me sound special ! ) One person turned up. Anyway I got a call from another friend saying that everyone was at their party and did I want to come. There was no contest. I was grateful for their CTA. I had a blast.

Where possible use numbers for your audience to relate to. In the above image 10% was used to entice people to react to the offer. Show pricing so that customers are aware of what market you are positioning yourself in. Are you going for the mass market or the exclusive one.

If the user sees a favourable price they will register their interest by clicking for more information on your products/services. In other words they are reacting to your CTA. Result.

Rather than saying Book Now, you could reduce the risk to a prospect by giving positive results such as ‘ Try a Free Trial with us’. This takes a softer approach and will probably result in a long term relationship building trust and commitment.

Vanessa Lau Millenial Online Business Coach

I am an ardent fan of Vanessa Lau, who has a brilliant Youtube channel with excellent tutorials. See how she uses CTA’s. ( http://www.youtube.com/vanessalau) She is very inspirational.

Once you have established you CTA’s its essential that your audience can reach you, so your contact details and web site must link up. if you have a strong CTA on Instagram you can link all your funnels under one umbrella in Linkt.ree. It saves you having to list all your sites separately, so you can link Your CTA to them all. This only applies to Instagram.

You can see how it works on dublinbizcoach Bio on Instagram.

Here is a good example of a video CTA on Facebook.

A very engaging and strong Call to Action statement. Videos are very strong and yield great results.

There are hundreds of Call to Action examples so choose some that are impactive and relate to your industry. Remember the best ones are short and have strong verbs. Determine the goals you want to achieve and be strong and Go For It!

Dublinbizcoach invites you to become a member of our community. Leave a comment below and keep us up to date with your Call To Actions. Have you any ideas or opinions on this subject?

Follow dublinbizcoach on Instagram ( wwwinstagram.com/dublinbizcoach) and Facebook.

Categories
Social Media

BE S. M. A. R. T.

What does it mean to be smart? We all try to be smart in our decisions in life but often we get it wrong. In digital marketing being SMART gives a structure to your business marketing plan. Imagine building a house without a plan!

Lets explore what Smart means:

This gives structure to your marketing plan, something I really needed to do as I was floundering about which direction to go. Now I have direction and purpose.

It’s my intention to set up coaching for photographers who want to take unique and impressionable images to portray their brand and purpose within their Social Media campaign. I was really struggling to construct a plan and SMART helps me concentrate on my aims and goals.

So lets go through some examples:

Specific Goals: Developing a photographic course for social media photographers such as Instagram and Facebook. I have learned how to post Instagram and Facebook Stories over the last six months with a specific goal in mind to attract the photographic community. (Instagram.com/takealeap64.)

They are so simple to set up and yet are very effective.

I aim to increase my paying clients by 20% over the next six months

Measurable : When I post I periodically check ‘ view insights’ on my images which shows bio views and number of engagements. A popular image has been:

This shows measure and connection with the target audience. Every picture tells a story relative to the viewer and should evoke a reaction.

Achievable: Your goals should be realistic. My photography course will start off with one to ones which will be manageable and allows for Feedback which is important for the development of the business. This will be achievable and sustainable.

I want to increase my traffic traction through the relevant social media funnels.

Relevant: My goals are relevant in so much that I want to develop and reach photographers skills and knowledge so they in turn can achieve their goals when producing professional, dynamic images. I have to identify their needs and create a relevant course to satisfy their needs.

Time: There should be a time scale in place so that both parties are aware of the time restraints. When running a course curriculum the student should be aware that any assignments must be submitted on time and lessons will be over a specific period of time. I other words they must be responsible for their work and I must mark and teach within the specified times.

Having established my goals, it is important to share them with the public, showing transparency an allowing them to follow your progress. It makes them feel part of the process and can develop trust and more loyal followers.

Sharing feedback with your customers will give a really good insight into their needs. Don’t expect all feedback to be good but use this as a positive to initiate change and again, fill the customers’ needs.

Success can be a reality if you put these goals into practice and adapt them from time to time. By stretching your expectations and your goals will encourage your followers to reach for ambitious targets.

This can be achieved by caching photographers to push the boundaries and develop their own style and brand by experimenting rather than copying others who are successful.

So why not sit down and draft your own SMART GOALS and see where it leads you.

For further information on Photography coaching for Digital Marketing enquire below and I would really look forward to working together to develop your skills.