Categories
Social Media

How You Can Make Your Instagram​ Pictures Look Premium

Classic Travel Image, Keeping it Simple

With 95 million posts a day posted on Instagram, this is a great question. What are you taking images for? If it’s for commercial purposes find a specialist photographer who understands your product ( Food, Fashion for example ).

They should produce a really top notch image with proper lighting and editing. The image below shows the use of controlled studio lighting.

For personal images, there is such an array of affordable equipment on the market as well as editing suits on the market, including smartphones, as you know.

Rule of 2/3rds

Use the rule of 2/3rds and go high as well as low. Tilt your camera slightly to get dynamic portraits. This leads the viewer to the subject and creates interest and intrigue.

When taking portraits always focus on the subjects eyes and engage to evoke a mood or reaction. Use soft ambient light. Bright sunshine can be your enemy.

This image demonstrates the importance of focusing on the eyes. They portray the subjects feelings. Everything falls into place.

You can see how he stands out with the use of a simple natural background, cluttered backgrounds are distracting.

Use hand held reflectors to soften the light, especially on portraits.

Hand held reflectors

Post regular images, for example beauty products with you in them, but don’t suddenly put a cat in there!

Images for Instagram need to be square 1080pxls x 1350pxls. Ratio:4:5. You can set your settings on your camera to square.

Editing tools: ( Try not to over use )

Adobe Photoshop

Adobe Lightroom

Hope these few tips help. DM me if you want more help.

Good luck and remember, Have Fun !

Share your favourite Instagram Picture. Send DM message

POST the best six images using natural light ( Ambient Light )

Categories
Social Media

CALL TO ACTION!

Are you running a marketing campaign and not getting much traction or response from your advertising? Are you including CTA’s at the end of your offer? if not consider including CTA’s as part of your advertising strategy. It is the most important element if you want to encourage engagement and convert those important customers.

Every one remembers at one time your parents shouting, ‘ Get UP & Tidy You’r Room!!’ Seems Familiar. This was one of your Call To Actions, although you did not realise it at the time.

I am not suggesting you talk to your audience like this, however, you want your customers to take action from your direction.

Using strong command verbs are essential and should be clear and concise. Lets imagine that you are running a Fitness business and you want potential customers to visit your web site where they will find useful tips and an offer of some kind. What would you say to get them to look?

The trick is Ito keep it simple. Here, the ad shows a dynamic image as well as strong action verbs telling the viewer what you want them to do.

This image provokes the advantages of FOMO. This is the Fear of Missing Out. How often as children did you have the fear of not belonging to the ‘cool’ crowd.

I remember as a young teenager my mother arranged a party for me and I was not looking forward to it as she asked the neardy and boring kids who were not really part of my social circle. ( not meant to make me sound special ! ) One person turned up. Anyway I got a call from another friend saying that everyone was at their party and did I want to come. There was no contest. I was grateful for their CTA. I had a blast.

Where possible use numbers for your audience to relate to. In the above image 10% was used to entice people to react to the offer. Show pricing so that customers are aware of what market you are positioning yourself in. Are you going for the mass market or the exclusive one.

If the user sees a favourable price they will register their interest by clicking for more information on your products/services. In other words they are reacting to your CTA. Result.

Rather than saying Book Now, you could reduce the risk to a prospect by giving positive results such as ‘ Try a Free Trial with us’. This takes a softer approach and will probably result in a long term relationship building trust and commitment.

Vanessa Lau Millenial Online Business Coach

I am an ardent fan of Vanessa Lau, who has a brilliant Youtube channel with excellent tutorials. See how she uses CTA’s. ( http://www.youtube.com/vanessalau) She is very inspirational.

Once you have established you CTA’s its essential that your audience can reach you, so your contact details and web site must link up. if you have a strong CTA on Instagram you can link all your funnels under one umbrella in Linkt.ree. It saves you having to list all your sites separately, so you can link Your CTA to them all. This only applies to Instagram.

You can see how it works on dublinbizcoach Bio on Instagram.

Here is a good example of a video CTA on Facebook.

A very engaging and strong Call to Action statement. Videos are very strong and yield great results.

There are hundreds of Call to Action examples so choose some that are impactive and relate to your industry. Remember the best ones are short and have strong verbs. Determine the goals you want to achieve and be strong and Go For It!

Dublinbizcoach invites you to become a member of our community. Leave a comment below and keep us up to date with your Call To Actions. Have you any ideas or opinions on this subject?

Follow dublinbizcoach on Instagram ( wwwinstagram.com/dublinbizcoach) and Facebook.

Categories
Social Media

Why Use Images in Social Media Posts

Images that tell a story and are relative,
create the most impact.

Images in social media can engage your audience immediately, if they are relevant and conceptual. Tell me that you didn’t chuckle at the above image. it also invokes a sense of familiarity and feelings of past frustrations.

Content with images achieve 94% more views than content without relevant images. They also attract new followers as well as retaining the attention of existing viewers.

It is imperative, therefore that the image is relative to your business. If you go on holiday and take loads of holiday images, then post them on your business page, your customers will not only be confused but also disengaged.

Images in social media can ‘Persuade’ creating desire, such as fashion. The image creates a perception that you could afford the product if you live a certain lifestyle which may be just out of reach of your normal life, but we still aspire to possessing the goods.

Well known Brands sell themselves

Instagram is a great place to engage with your followers and keep them up to date with your latest designs as well as growing your target audience with ‘stories’

Videos are another popular way to show your products and services especially on YouTube. There have been many memorable campaigns highlighted on this channel, for example, The Kit Kat Ad with the Panders. ( https://youtu.be/A-_7YnqG9fg ) Copy and Paste Link.

Hilarious and memorable.

Image result for Images of Kit Kat ad with Panders

Facebook and Instagram are the two main players, however there are other reputable platforms, so don’t restrict your images to one area.

  • Vero Social:

This the newest platform for photographers. The main advantage is that they display your images in high definition and does not compress images, which is what Facebook and Instagram do. It also shows music and movies and shows interest for people with diverse interest.

  • Flikre:

This has been around before social media was established. Its free version limits your images to 1000 and you can store high resolution photos. ( Up to 5K ) for free. Instagram does not do this.

  • Pinterest:

Want to boost your photo business, this serves professional photographers. This platform is not designed for LIKES, but it allows your images to be showcased to potential clients through backlinks. Its a good way to see what is trending and what new styles are developing.

  • Seller Stories:

This is for mobile users to show their stories on a regular basis. Seller Stories lets you post albums of images and allows you to tell your stories around it. You can share and engage with other users.

Seller Stories
  • Behance:

This is owned by Adobe and is one of the best networking sites available. It allows to share and intereact with your content.

It is a creative version of Linkedin and concentrates on photography and graphics and is available to existing and potential clients. It acts as your Port Folio which people can LIKE and comment on.

Behance

In Conclusion, there are many alternative choices out there to highlight your work over a wide spectrum of Social Media Platforms. These are a few of the few alternatives.

Depending on your business, one or two of these platforms should be effective.

I am going to leave you with one more image I stumbled across in Saigon, how the tables can be turned!

Smile Mummy, You’r too Big !

As you can see in this blog, images create interest and tell stories.

Leave a comment below with your best photo story. Thanks.

Categories
Social Media

Best Smart Phone Cameras for Instagram

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Fantastic, you have decided to be an Instagrammer and post all your images for all to see. Did you know that 95 million posts are submitted to Instagram every day !

How are you going to get noticed? I heard a comment from a friend who saw I was taking pictures for my business account, (www.instagram/dublinbizcoach). He said I must join and post all the pictures I have ever taken! Really?

Firstly, it’s a good plan to concentrate on one area and get really good at it, such as travel, beauty or food.

Most importantly your images must stand out. This can be achieved by creating your unique style as well as using a good quality camera.

What pictures will you take, personal or commercial? Smartphones may be your choice. They have come a long way in quality and are capable of taking good quality videos, so here are a few top suggestions.

  • Google Pixel 3. This is a well respected camera for travel photography and ideal for Instagram images. It has 12.4 MP sensor with a 1.4 lense. This is good for dark conditions. Price 360 Euros.
  • Samsung Galaxy S10.

This is Samsungs flagship phone boasting a superior camera system with a 12MP sensor as well as being water resistant. It has a 1.4 lense and is a good quality all-round travel camera. Price. 880 Euros

  • iPhone 11
Iphone 11

This is Apples latest offering with oodles of goodies.

All‑new dual‑camera system.

Take your photos from wide to ultra-wide. A redesigned interface uses the new Ultra-Wide camera to show you what’s happening outside the frame — and lets you capture it. Shoot and edit videos as easily as you do photos. It’s the world’s most popular camera, now with a whole new perspective. ( Apple.com). Price 830 Euros.

Whether you’re taking selfies or dangling from a cliff edge ( be careful ) you should get a cracking result from any of these cameras. Remember, do something different to get noticed.

Smartphone cameras are excellent for taking moments for Instagram Stories. The posts can be visible within minutes. 30% of your traffic is generated through Instagram stories. Now is a good time to take a walk and get some inspiration. Stories are great fun and engaging, so get noticed.

Never miss an opportunity, you never know what’s around the corner. Last week I was walking along the Liffey and from nowhere saw this wapping great tall ship from Mexico. Got four days of pics and video. Amazing. ( taken with Samsung A20e )

A fellow photographer told me once, my pictures where very one dimensional, so go low, go high, use different angles. He was so right.

Need tips on Instagram photographs DM Nick.

Have signed up for one to one courses coming soon.

You can seed more examples on:

http://www.instagram/takealeap64

http://www.instagram/dublinbizcoach