With 95 million posts a day posted on Instagram, this is a great question. What are you taking images for? If it’s for commercial purposes find a specialist photographer who understands your product ( Food, Fashion for example ).
They should produce a really top notch image with proper lighting and editing. The image below shows the use of controlled studio lighting.
For personal images, there is such an array of affordable equipment on the market as well as editing suits on the market, including smartphones, as you know.
Use the rule of 2/3rds and go high as well as low. Tilt your camera slightly to get dynamic portraits. This leads the viewer to the subject and creates interest and intrigue.
When taking portraits always focus on the subjects eyes and engage to evoke a mood or reaction. Use soft ambient light. Bright sunshine can be your enemy.
This image demonstrates the importance of focusing on the eyes. They portray the subjects feelings. Everything falls into place.
You can see how he stands out with the use of a simple natural background, cluttered backgrounds are distracting.
Use hand held reflectors to soften the light, especially on portraits.
Post regular images, for example beauty products with you in them, but don’t suddenly put a cat in there!
Images for Instagram need to be square 1080pxls x 1350pxls. Ratio:4:5. You can set your settings on your camera to square.
Editing tools: ( Try not to over use )
Hope these few tips help. DM me if you want more help.
Good luck and remember, Have Fun !
Share your favourite Instagram Picture. Send DM message
POST the best six images using natural light ( Ambient Light )
When I started taking photographs there were no digital cameras or social media in the market place. Yes, I am old! With the daily advancements of smartphones coupled with extraordinary quality cameras, it is no longer a requisite to be knowledgeable about the technicalities of photography, you can point and shoot and end up with a very acceptable result.
I started off with a Nikon F5 35mm film camera. It has always been an iconic camera and a very sturdy workhorse. This was a camera where you had to have a certain level of skill and you only pressed the shutter when everything was aligned and the composition was spot on. After all, you only had 36 frames tom play with. Today people shooting on digital take anything up to 500 shots to get maybe 3/4 acceptable images. Where is the skill in that?
Many years ago I read a true account about a photographer who was on a photoshoot on a boat on the Mediterranean when hen knocked his F5 overboard. He thought that was the end but decided to dive in to recover the body. Out of interest, he tried to take a photo and blow me it worked!
With the advent of digital cameras and smartphones, things have moved on. As a result in 2011, there was a staggering 400 billion pictures taken and in the next few years, that figure is expected to rise to 1.2 trillion.
There are many professional photographers utilising social media so the standard is high, however, amateurs are now comfortably posting images next to the pros and achieving good results. What category are you falling into?
How does photography create an impact on social media?
I had a conversation recently when someone asked what I did and I replied that I coach businesses on the best practices of photography for social media marketing.
They replied, ‘great, I have loads of pictures, I’ll put them all on Instagram!’
I was alarmed, Who was going to look at these images that related to no particular subject.
This brings me to the subject of niches. Having a niche not only makes your business stand out but identifies a gap in the market that people want answers to. A niche also helps establish a brand. This can be reflected in the style of your photography as well as the editing of your images which reflects your brand message.
You could be known for black and white images and also for sepia which gives you an edge on your competition, also creating a unique branding platform. From this, you could become an expert in your field and become an influencer on social media attracting loyal followers and potential paying customers.
So what is your niche? You may be struggling to find one, ask yourself what do you enjoy most and develope a niche around that. If you like baking, for instance, it does not make sense to bake everything. You may proficient at baking bread or cakes, so concentrate on the one thing you good at and perfect it and become an expert.
Types of Photography:
Whatever your chosen topic what would be your unique selling point? What would be your niche that would make you different from your competition? How would you achieve your niche? Who would be your target audience? Where would you execute your particular subject and what social media platform/platforms would you use to achieve the best results?
Why is Photography for Social Media so Vital?
By sharing photography images over social media platforms in real-time brings people and businesses closer together. Younger people expect social media to be a part of everyday life and as a result, it has molded the way we behave. Basically, it’s made us socially inept. That’s a discussion for another day.
Photography is an integral part of social media and acts as your shop window when it comes to your website and funnels’ profiles. Your profile picture is equally important and it may be worth considering using a professional portrait photographer ( maybe you are one! )
Images of your products/services should reflect the quality and branding of your business providing huge impact and engagement.
You no longer have to rely on expensive studio shoots as now you can record your place of business and processes on a smartphone and post them on Stories. This makes your business more personal to your customers and they can follow the aims of the company and give you feedback through ‘Comments’. A priceless component of your marketing strategy. It’s Free!
Importance of Photography in Content Writing
You can have a strong content article but it is not very engaging unless it has some imagery to back it up. This makes the piece more engaging and relevant to your reader. If you are a photojournalist, for instance, a good photograph will complete the story. Take the controversial subject of climate change, a dramatic image to get the point across is essential.
This image tells a story and has an engaging and provocative subject that we can all relate to.
Impact of Profile Photography
Without photography, your business will suffer through a lack of impact and brand awareness. Strong imagery will project your business over all social media platforms and encourage engagement with your target audience. Having a strong profile picture can make the difference between having an immediate impact or potential customers passing you by.
Here is a selection of Linkedin profile photographs. They portray a range of characters, some inspiring trust, and professionalism, others show seriousness and indifference. Who would you pick to help your business? Leave a comment below to tell us who and why?
Have fun with your photography and its a great opportunity to show off your business and show people who you are.
Go to Comments below for your Free consultation and see how we can plan your photography to fit your business.
What does it mean to be smart? We all try to be smart in our decisions in life but often we get it wrong. In digital marketing being SMART gives a structure to your business marketing plan. Imagine building a house without a plan!
Lets explore what Smart means:
This gives structure to your marketing plan, something I really needed to do as I was floundering about which direction to go. Now I have direction and purpose.
It’s my intention to set up coaching for photographers who want to take unique and impressionable images to portray their brand and purpose within their Social Media campaign. I was really struggling to construct a plan and SMART helps me concentrate on my aims and goals.
So lets go through some examples:
Specific Goals: Developing a photographic course for social media photographers such as Instagram and Facebook. I have learned how to post Instagram and Facebook Stories over the last six months with a specific goal in mind to attract the photographic community. (Instagram.com/takealeap64.)
They are so simple to set up and yet are very effective.
I aim to increase my paying clients by 20% over the next six months
Measurable : When I post I periodically check ‘ view insights’ on my images which shows bio views and number of engagements. A popular image has been:
This shows measure and connection with the target audience. Every picture tells a story relative to the viewer and should evoke a reaction.
Achievable: Your goals should be realistic. My photography course will start off with one to ones which will be manageable and allows for Feedback which is important for the development of the business. This will be achievable and sustainable.
I want to increase my traffic traction through the relevant social media funnels.
Relevant: My goals are relevant in so much that I want to develop and reach photographers skills and knowledge so they in turn can achieve their goals when producing professional, dynamic images. I have to identify their needs and create a relevant course to satisfy their needs.
Time: There should be a time scale in place so that both parties are aware of the time restraints. When running a course curriculum the student should be aware that any assignments must be submitted on time and lessons will be over a specific period of time. I other words they must be responsible for their work and I must mark and teach within the specified times.
Having established my goals, it is important to share them with the public, showing transparency an allowing them to follow your progress. It makes them feel part of the process and can develop trust and more loyal followers.
Sharing feedback with your customers will give a really good insight into their needs. Don’t expect all feedback to be good but use this as a positive to initiate change and again, fill the customers’ needs.
Success can be a reality if you put these goals into practice and adapt them from time to time. By stretching your expectations and your goals will encourage your followers to reach for ambitious targets.
This can be achieved by caching photographers to push the boundaries and develop their own style and brand by experimenting rather than copying others who are successful.
So why not sit down and draft your own SMART GOALS and see where it leads you.
For further information on Photography coaching for Digital Marketing enquire below and I would really look forward to working together to develop your skills.
Fantastic, you have decided to be an Instagrammer and post all your images for all to see. Did you know that 95 million posts are submitted to Instagram every day !
How are you going to get noticed? I heard a comment from a friend who saw I was taking pictures for my business account, (www.instagram/dublinbizcoach). He said I must join and post all the pictures I have ever taken! Really?
Firstly, it’s a good plan to concentrate on one area and get really good at it, such as travel, beauty or food.
Most importantly your images must stand out. This can be achieved by creating your unique style as well as using a good quality camera.
What pictures will you take, personal or commercial? Smartphones may be your choice. They have come a long way in quality and are capable of taking good quality videos, so here are a few top suggestions.
Google Pixel 3. This is a well respected camera for travel photography and ideal for Instagram images. It has 12.4 MP sensor with a 1.4 lense. This is good for dark conditions. Price 360 Euros.
Samsung Galaxy S10.
This is Samsungs flagship phone boasting a superior camera system with a 12MP sensor as well as being water resistant. It has a 1.4 lense and is a good quality all-round travel camera. Price. 880 Euros
This is Apples latest offering with oodles of goodies.
All‑new dual‑camera system.
Take your photos from wide to ultra-wide. A redesigned interface uses the new Ultra-Wide camera to show you what’s happening outside the frame — and lets you capture it. Shoot and edit videos as easily as you do photos. It’s the world’s most popular camera, now with a whole new perspective. ( Apple.com). Price 830 Euros.
Whether you’re taking selfies or dangling from a cliff edge ( be careful ) you should get a cracking result from any of these cameras. Remember, do something different to get noticed.
Smartphone cameras are excellent for taking moments for Instagram Stories. The posts can be visible within minutes. 30% of your traffic is generated through Instagram stories. Now is a good time to take a walk and get some inspiration. Stories are great fun and engaging, so get noticed.
Never miss an opportunity, you never know what’s around the corner. Last week I was walking along the Liffey and from nowhere saw this wapping great tall ship from Mexico. Got four days of pics and video. Amazing. ( taken with Samsung A20e )
A fellow photographer told me once, my pictures where very one dimensional, so go low, go high, use different angles. He was so right.
Need tips on Instagram photographs DM Nick.
Have signed up for one to one courses coming soon.