Categories
Social Media

The Impact of Photography for Social Media

Smart Phones for Social Media

When I started taking photographs there were no digital cameras or social media in the market place. Yes, I am old! With the daily advancements of smartphones coupled with extraordinary quality cameras, it is no longer a requisite to be knowledgeable about the technicalities of photography, you can point and shoot and end up with a very acceptable result.

I started off with a Nikon F5 35mm film camera. It has always been an iconic camera and a very sturdy workhorse. This was a camera where you had to have a certain level of skill and you only pressed the shutter when everything was aligned and the composition was spot on. After all, you only had 36 frames tom play with. Today people shooting on digital take anything up to 500 shots to get maybe 3/4 acceptable images. Where is the skill in that?

Many years ago I read a true account about a photographer who was on a photoshoot on a boat on the Mediterranean when hen knocked his F5 overboard. He thought that was the end but decided to dive in to recover the body. Out of interest, he tried to take a photo and blow me it worked!

Iconic NIKON F5

With the advent of digital cameras and smartphones, things have moved on. As a result in 2011, there was a staggering 400 billion pictures taken and in the next few years, that figure is expected to rise to 1.2 trillion.

There are many professional photographers utilising social media so the standard is high, however, amateurs are now comfortably posting images next to the pros and achieving good results. What category are you falling into?

How does photography create an impact on social media?

I had a conversation recently when someone asked what I did and I replied that I coach businesses on the best practices of photography for social media marketing.

They replied, ‘great, I have loads of pictures, I’ll put them all on Instagram!’

I was alarmed, Who was going to look at these images that related to no particular subject.

This brings me to the subject of niches. Having a niche not only makes your business stand out but identifies a gap in the market that people want answers to. A niche also helps establish a brand. This can be reflected in the style of your photography as well as the editing of your images which reflects your brand message.

You could be known for black and white images and also for sepia which gives you an edge on your competition, also creating a unique branding platform. From this, you could become an expert in your field and become an influencer on social media attracting loyal followers and potential paying customers.

 

 

Creating a mood with Sepia

So what is your niche? You may be struggling to find one, ask yourself what do you enjoy most and develope a niche around that. If you like baking, for instance, it does not make sense to bake everything. You may proficient at baking bread or cakes, so concentrate on the one thing you good at and perfect it and become an expert.

 

Types of Photography:

Who would not be tempted by this?!
  • Products
  • Weddings
  • Portraits
  • Landscapes
  • Photojournalist
  • Fashion
  • Events
  • Sport
  • Food
  • Travel
  • Architecture

Whatever your chosen topic what would be your unique selling point? What would be your niche that would make you different from your competition? How would you achieve your niche? Who would be your target audience? Where would you execute your particular subject and what social media platform/platforms would you use to achieve the best results?

Why is Photography for Social Media so Vital?

By sharing photography images over social media platforms in real-time brings people and businesses closer together. Younger people expect social media to be a part of everyday life and as a result, it has molded the way we behave. Basically, it’s made us socially inept. That’s a discussion for another day.

Photography is an integral part of social media and acts as your shop window when it comes to your website and funnels’ profiles. Your profile picture is equally important and it may be worth considering using a professional portrait photographer ( maybe you are one! ) 

Guerilla Advertising for Gyms

Images of your products/services should reflect the quality and branding of your business providing huge impact and engagement.

You no longer have to rely on expensive studio shoots as now you can record your place of business and processes on a smartphone and post them on Stories. This makes your business more personal to your customers and they can follow the aims of the company and give you feedback through ‘Comments’. A priceless component of your marketing strategy. It’s Free!

 

Importance of Photography in Content Writing

You can have a strong content article but it is not very engaging unless it has some imagery to back it up. This makes the piece more engaging and relevant to your reader.  If you are a photojournalist, for instance, a good photograph will complete the story. Take the controversial subject of climate change, a dramatic image to get the point across is essential.

GLOBAL WARMING IS HERE

This image tells a story and has an engaging and provocative subject that we can all relate to.

Impact of Profile Photography

Without photography, your business will suffer through a lack of impact and brand awareness. Strong imagery will project your business over all social media platforms and encourage engagement with your target audience. Having a strong profile picture can make the difference between having an immediate impact or potential customers passing you by.

 Here is a selection of Linkedin profile photographs. They portray a range of characters, some inspiring trust, and professionalism, others show seriousness and indifference. Who would you pick to help your business? Leave a comment below to tell us who and why?

 

Conclusion

Have fun with your photography and its a great opportunity to show off your business and show people who you are.

Go to Comments below for your Free consultation and see how we can plan your photography to fit your business.

 

 

 

 

 

 

 

 

 

 

 

 

Categories
Social Media

What Are People Looking for in a Social Media Coach

Is your business lagging behind in the world of Social Media, if so what do you want to achieve in order to stand out? How are you going to set out your marketing plan? Where is your target audience? When do you intend to start your campaign, maybe you already have.

All these questions, and you are trying to run your business, have you got time to run your campaign?

Why Hire a Business Coach

This is where it is worth considering hiring a social media business coach to guide you through the maze, that is Digital Marketing. It is worth mentioning that a business coach is there to steer you in the right direction, not to do the work for you, so you have to implement the structure and develop your skills accordingly.

Building Awareness

  • They will help you build awareness so that your target audience will be aware of who you are and what your business offers whether you are a small high street business or a corporation. social Media allows businesses to showcase their products and services to a worldwide audience instantly rather than relying on local advertising where its difficult to measure who has seen your advertisement.

An example would be say, JD Sports on one hand and on the other a local village florist shop, both would benefit from promoting awareness.

Digital Marketing has become an essential part of everyday business and its hard enough to run a business and deal with the marketing strategy, so why not seek advise from a professional marketer so you can concentrate on the daily tasks of driving your business forward.

Linkedin and Twitter platforms are more suited for formal businesses such as corporations whereas beauty and health businesses are more suited to Instagram and Facebook.

Imagine a business coach helping a bakery business. They have no idea how to bake at the same time they have hired a coach because they do not know the workings of Digital Marketing. Yet the two businesses can benefit each other.

Marketing Strategy

  • Have you got a marketing strategy in place? Is it specific to your business? What channels do have in place. Are they relevant to your business and do they fit your business model? A business coach should guide you and recommend the best marketing plan for your business and create a strategy to connect with your target audience. They will create promotions and market them through appropriate funnels which will reach your target audience enticing engagement thus creating increased sales and revenue.

88.2% of companies will use social networks for marketing purposes, and is estimated to reach 89.4% by 2019. 64% of marketers said that increasing audience engagement was crucial for their social media marketing strategy.

Creating Authority

  • Do you communicate authority? When customers are teaching on line for a service will they click on your business, if so you should have a strong profile as well as consistent, strong content which is engaging and oozes brand authority. A coach will guide you through the process and give you strong tips. View Venessa Lau on Youtube, she is a great advocate on these subjects. http://www.youtube/vanessalau

Show Your Voice

  • Potential customers are not interested in corporate style posts. It’s not a good idea to be patronising, so talk to your customers, engage in conversation, ask them what they are looking for. Show them your voice and who you are. After all we are all social animals and love to chat and share news. Tell them about your Brand and if they follow you and are loyal they will become Brand Ambassadors.

Highlight Your Business

  • Social Media channels are constantly growing and evolving and are allowing businesses to learn as they go. A coach will set out a strategy for your business to be seen on Instagram/Facebook stories giving your audience an insight into your business. There are many chat room platforms so you can engage with your customers in real time, such as Whatsapp and FaceTime.

Engaging within a Facebook groups relevant to your subject, for example, photography can give you a platform to be an authority within your industry and become an Influencer.

Show Support

  • Providing support is now easier and a coach will create systems for your business to solve problems and help customers through social channels such as Twitter and Facebook. They will create systems for tracking customer feedback, questions and yes, complaints. It’s really important to respond as quickly as possible. Businesses use complaints like market research to improve their customer service, so it should be a positive experience.

Be an Authority

Its the job of a coach to evaluate your business and apply the relevant funnels to your business. This could be just one such as Linkedin if you run a formal business, for example, an international marine insurer. Instagram, would not be a suitable platform neither would Snapchat or WhatsApp.

Successful Social Media coaches are very clear who their ideal clients are. They can be specialized and have a particular niche which related to their clients. A good example of this would be the music business and within this subject they will concentrate on a further niche, such as Jazz, Pop and Rock.

Cost

Firstly its probably best to late your stall out first and see whether you have a viable business. If you have test it out to see whether you are making money, if so, then it’s then it’s best to consider whether you want a business coach.

There are many free platforms to experiment with. Again it”s not advisable to get a load of upgrades you probably don’t need. For example Instagram is Free for personal and business accounts.

This is where a coach can help and guide you by implementing your marketing strategy to the most efficient funnels for your business plan.

Conclusion

I asked the question at the start of this blog, When do you start your campaign – NOW. Why wait, yes mistakes will be made out you learn as you go along and adapt accordingly. Have fun with it, after all it’s YOUR baby.

My specialisation is photography within digital marketing. If this is something you are struggling with, DM me for a FREE chat.

How has Social Media proved to be a beneficial move for you? Tell me in the COMMENTS section below.

Categories
Social Media

CALL TO ACTION!

Are you running a marketing campaign and not getting much traction or response from your advertising? Are you including CTA’s at the end of your offer? if not consider including CTA’s as part of your advertising strategy. It is the most important element if you want to encourage engagement and convert those important customers.

Every one remembers at one time your parents shouting, ‘ Get UP & Tidy You’r Room!!’ Seems Familiar. This was one of your Call To Actions, although you did not realise it at the time.

I am not suggesting you talk to your audience like this, however, you want your customers to take action from your direction.

Using strong command verbs are essential and should be clear and concise. Lets imagine that you are running a Fitness business and you want potential customers to visit your web site where they will find useful tips and an offer of some kind. What would you say to get them to look?

The trick is Ito keep it simple. Here, the ad shows a dynamic image as well as strong action verbs telling the viewer what you want them to do.

This image provokes the advantages of FOMO. This is the Fear of Missing Out. How often as children did you have the fear of not belonging to the ‘cool’ crowd.

I remember as a young teenager my mother arranged a party for me and I was not looking forward to it as she asked the neardy and boring kids who were not really part of my social circle. ( not meant to make me sound special ! ) One person turned up. Anyway I got a call from another friend saying that everyone was at their party and did I want to come. There was no contest. I was grateful for their CTA. I had a blast.

Where possible use numbers for your audience to relate to. In the above image 10% was used to entice people to react to the offer. Show pricing so that customers are aware of what market you are positioning yourself in. Are you going for the mass market or the exclusive one.

If the user sees a favourable price they will register their interest by clicking for more information on your products/services. In other words they are reacting to your CTA. Result.

Rather than saying Book Now, you could reduce the risk to a prospect by giving positive results such as ‘ Try a Free Trial with us’. This takes a softer approach and will probably result in a long term relationship building trust and commitment.

Vanessa Lau Millenial Online Business Coach

I am an ardent fan of Vanessa Lau, who has a brilliant Youtube channel with excellent tutorials. See how she uses CTA’s. ( http://www.youtube.com/vanessalau) She is very inspirational.

Once you have established you CTA’s its essential that your audience can reach you, so your contact details and web site must link up. if you have a strong CTA on Instagram you can link all your funnels under one umbrella in Linkt.ree. It saves you having to list all your sites separately, so you can link Your CTA to them all. This only applies to Instagram.

You can see how it works on dublinbizcoach Bio on Instagram.

Here is a good example of a video CTA on Facebook.

A very engaging and strong Call to Action statement. Videos are very strong and yield great results.

There are hundreds of Call to Action examples so choose some that are impactive and relate to your industry. Remember the best ones are short and have strong verbs. Determine the goals you want to achieve and be strong and Go For It!

Dublinbizcoach invites you to become a member of our community. Leave a comment below and keep us up to date with your Call To Actions. Have you any ideas or opinions on this subject?

Follow dublinbizcoach on Instagram ( wwwinstagram.com/dublinbizcoach) and Facebook.

Categories
Social Media

Why Use Images in Social Media Posts

Images that tell a story and are relative,
create the most impact.

Images in social media can engage your audience immediately, if they are relevant and conceptual. Tell me that you didn’t chuckle at the above image. it also invokes a sense of familiarity and feelings of past frustrations.

Content with images achieve 94% more views than content without relevant images. They also attract new followers as well as retaining the attention of existing viewers.

It is imperative, therefore that the image is relative to your business. If you go on holiday and take loads of holiday images, then post them on your business page, your customers will not only be confused but also disengaged.

Images in social media can ‘Persuade’ creating desire, such as fashion. The image creates a perception that you could afford the product if you live a certain lifestyle which may be just out of reach of your normal life, but we still aspire to possessing the goods.

Well known Brands sell themselves

Instagram is a great place to engage with your followers and keep them up to date with your latest designs as well as growing your target audience with ‘stories’

Videos are another popular way to show your products and services especially on YouTube. There have been many memorable campaigns highlighted on this channel, for example, The Kit Kat Ad with the Panders. ( https://youtu.be/A-_7YnqG9fg ) Copy and Paste Link.

Hilarious and memorable.

Image result for Images of Kit Kat ad with Panders

Facebook and Instagram are the two main players, however there are other reputable platforms, so don’t restrict your images to one area.

  • Vero Social:

This the newest platform for photographers. The main advantage is that they display your images in high definition and does not compress images, which is what Facebook and Instagram do. It also shows music and movies and shows interest for people with diverse interest.

  • Flikre:

This has been around before social media was established. Its free version limits your images to 1000 and you can store high resolution photos. ( Up to 5K ) for free. Instagram does not do this.

  • Pinterest:

Want to boost your photo business, this serves professional photographers. This platform is not designed for LIKES, but it allows your images to be showcased to potential clients through backlinks. Its a good way to see what is trending and what new styles are developing.

  • Seller Stories:

This is for mobile users to show their stories on a regular basis. Seller Stories lets you post albums of images and allows you to tell your stories around it. You can share and engage with other users.

Seller Stories
  • Behance:

This is owned by Adobe and is one of the best networking sites available. It allows to share and intereact with your content.

It is a creative version of Linkedin and concentrates on photography and graphics and is available to existing and potential clients. It acts as your Port Folio which people can LIKE and comment on.

Behance

In Conclusion, there are many alternative choices out there to highlight your work over a wide spectrum of Social Media Platforms. These are a few of the few alternatives.

Depending on your business, one or two of these platforms should be effective.

I am going to leave you with one more image I stumbled across in Saigon, how the tables can be turned!

Smile Mummy, You’r too Big !

As you can see in this blog, images create interest and tell stories.

Leave a comment below with your best photo story. Thanks.